Pastors want to reach the lost with the good news of Jesus. However, we've too often assumed this requires loud music, flashy lights, and skinny jeans. In this gentle manifesto, Jared Wilson - a pastor who knows what it's like to serve in a large attractional church - challenges pastors to reconsider their priorities when it comes to how they "do church" and reach people in their communities. Writing with the grace and kindness of a trusted friend, Wilson encourages pastors to re-examine the Bible's teaching, not simply return to a traditional model for tradition's sake. He then sets forth an alternative to both the attractional and the traditional models: an explicitly biblical approach that is gospel focused, grace based, and fruit oriented.